Lead Sales Meetings That Win Business
Structure, confidence & tools you can use in your next sales call.
The No.1 B2B Sales Workshop
There When It Counts
You’ll leave with a framework you can rely on — from first hello to final close.
Tested by Hundreds
Everything you’ll learn is grounded in real-world experience and results.
Backed by Experts
Built by award-winning sales coaches trusted by brands and high-performing teams.
Immediate Takeaways
Use what you learn in your very next sales meeting — simple, practical, effective.
Confidence That Sticks
Why Attend This Workshop?
Leave with a simple, repeatable structure that helps you lead meetings with clarity, control, and purpose—no more second-guessing. Learn how to ask better questions, stay in control, and guide every conversation toward a clear next step, not just vague follow-ups. You’ll walk away with practical tools used by hundreds of successful sellers to reliably win more business and increase revenue.
Conversations That Actually Go Somewhere
Learn how to ask better questions, stay in control, and guide every meeting toward a clear next step. Not just vague follow-ups.
Get your ticketsReal Skills, Real Fast
Walk away with practical tools used by hundreds of successful sellers to reliably win more business and increase revenue.
Get A TicketExperience true business performance increases
No fluff. Just a proven structure that turns interest into action
Reserve your seat!What We Will Cover
Build confidence, clarity, and trust from the first minute. Learn how to structure your meetings, align purpose with your client, and guide conversations that feel natural and effective. You’ll discover how to ask strategic questions, avoid bias, warm up the buyer’s mindset, and prevent objections before they surface — all using a repeatable framework built for real-world results.
John Paul (JP) Addison – B2B Sales & Outreach Expert
JP is the Founder of The Feel Good Training Company and the creator of Feel Good Selling – a real-world methodology that helps people run confident, structured meetings that move business forward.
With 20+ years in sales and leadership, JP has worked with everyone from solo founders to national sales teams. He’s known for making sales practical, human, and instantly actionable.
Mike Lever – Neuroeconomics for Sales Expert
Mike is the Founder of Lever Development and the creator of the ABCD Model of Behaviour, which blends neuroeconomics and behavioural science to help people understand how buying decisions really happen.
A Fractional Commercial Director and former Sales Trainer of the Year, Mike brings over 30 years of experience across sales, leadership, and learning design. His sessions help teams shift from pushy tactics to trust-led, commercially smart conversations that get results.
Pricing
Pre-Book
£375
(inc VAT)
- Best value, limited early access
- Includes workbook & full-day access
Signature
£445
(inc VAT)
- Everything in Pre-Book
- Plus lunch & refreshments
- Templates, meeting prompts, follow-up resources
Premier
£595
(inc VAT)
- Everything in Signature
- Plus 2x 30-min 1:1 coaching sessions post-event (worth £300)
- Priority access to Q&A inbox
- Bonus tools & deeper guidance
Don’t Miss Out
0% Hype, 100% Results
Strictly limited capacity. Make your conversations so valuable, they’d gladly pay just for the meeting.
Reserve Your Seat NowGet Your Tickets Today!
FAQs
Is this just basic sales training?
No. This is built for professionals looking to level-up. It’s focused on real conversations, not generic theory.
Is it about lead generation?
No – this is about what happens after the lead. How to run the meeting, steer the conversation, and convert with confidence.
Can I get a refund if I can’t attend?
Yes – 100% refund 30+ days out. See Eventbrite policy for full breakdown.
Will I get materials to use after the session?
Yes – you’ll leave with workbooks, templates, and tools you can use in your next sales call.